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We move young activists and advocates from education to empowerment through creative messaging and engaging design.

We have worked with The Partnership for a Healthy Mississippi for more five years, providing support for their youth tobacco and obesity prevention campaigns. The Partnership has been successful in promoting and passing policy around tobacco prevention over the past decade, so we have worked with them to find new ways to engage young people and build awareness about the dangers of tobacco and secondhand smoke exposure.

We have provided marketing strategy,  creative concept development, design, conference planning, copy/script writing, event marketing, production, and social media management services that help The Partnership spread its messages to thousands of youth, educators, and advocates. 


The current generation of middle and high school youth have received prevention messaging their entire lives. In order to cut through the noise, it’s important to creatively communicate the dangers of substances like tobacco. However, aligning too closely with popular culture can result in message and brand confusion, which will cause youth to disengage.


We developed the FREEstyle campaign, an experiential marketing campaign for the middle and high school tobacco prevention brand, Generation FREE. The FREEstyle campaign takes tobacco prevention education efforts directly to students. Trained brand ambassadors interact with youth at in-school and sporting events and provide branded gear with tobacco prevention messaging.

Services we provided:

Marketing strategy
Graphic design
Motion graphic video production
Print production
Creative content development
Social media management
Website design

Eighty percent of smokers start before the age of 18, which is why youth tobacco prevention programs are critical to supporting healthier communities. The Generation FREE program educates, engages, and empowers middle and high school students across the state of Mississippi, allowing them to effect change in the communities.

Cigarette smoking causes more than 480,000 deaths each year in the United States. Nearly 5,000 of those deaths happen in the state of Mississippi.