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We're helping bring healthy food closer to home for every child in Alabama.

VOICES for Alabama’s Children has been a leader in advocating for Alabama’s children for more than two decades. We started working with VOICES on their healthy food access campaign, supporting efforts to build relationships with independent grocery store owners and residents in target districts.

We have continued to provide design and strategy services for VOICES Healthy Food Financing Initiative Campaign, helping them get the Healthy Food Financing Act passed. We are currently working with VOICES to educate residents and decision makers about the need to fund the program.

Insight.

Progressive policy campaigns can be particularly challenging in the South. Many healthy food access and healthy food financing campaigns across the country have emphasized social and economic justice angles to build support and compel policymakers to act. The political realities in Alabama required a focus on the economic impact buoyed by job creation and increased tax revenue.

Innovation.

We wanted to capitalize on the relationships that grocery store owners have with their customers and communities from the outset of the campaign. We developed engagement toolkits and distributed them to grocery stores in target areas to build a list of grocers and citizens willing to lend their voice to the effort the improve access to fresh, healthy food for children and families across the state.

Services we provided:

Communications strategy
Graphic design
Public relations
Copywriting
Video production
Media planning and placement
Print production
Creative content development
Social media management

More than 1.8 million Alabamians, including nearly 500,000 children, live in communities with limited access to fresh, healthy food.

Our work contributed to the passage of the Healthy Food Financing Act of Alabama, which created a revolving loan and grant program to incentivize grocers and fresh food retailers to locate in communities with limited access to fresh, healthy foods.

Now, we are working with VOICES and their network of state partners to secure the funding needed to operationalize the program and bring healthy food closer to home for everyone in Alabama.