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Smoke-free St. Louis
We worked with the American Cancer Society Cancer Action Network in Missouri to develop a logo and creative that would help build awareness and support smoke-free policy efforts in St. Louis and rural communities in Missouri. The St. Louis creative focused on casino workers and hip, young bartenders to capture the attitude and spirit of the city. The rural campaign creative was more traditional with imagery and copy that was aligned with the demographics of the community.
American Cancer Society Cancer Action Network