We're helping bring healthy food closer to home for every child in Alabama.
VOICES for Alabama’s Children has been a leader in advocating for Alabama’s children for more than two decades. We started working with VOICES on their healthy food access campaign, supporting efforts to build relationships with independent grocery store owners and residents in target districts.
We provided design and strategy services for VOICES Healthy Food Financing Initiative Campaign, helping them get the Healthy Food Financing Act passed. We also helped the organization educate residents and decision makers about the need to fund the program.
Progressive policy campaigns can be particularly challenging in the South. Many healthy food access and healthy food financing campaigns across the country have emphasized social and economic justice angles to build support and compel policymakers to act. The political realities in Alabama required a focus on the economic impact buoyed by job creation and increased tax revenue.
We wanted to capitalize on the relationships that grocery store owners have with their customers and communities from the outset of the campaign. We developed engagement toolkits and distributed them to grocery stores in target areas to build a list of grocers and citizens willing to lend their voice to the effort the improve access to fresh, healthy food for children and families across the state.
Services we provided:
Media planning and placement
Creative content development
Social media management