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Generation FREE

We have worked with The Partnership for a Healthy Mississippi for over five years, providing support for the youth tobacco and obesity prevention campaigns. The Partnership has been successful in promoting and passing policy around tobacco prevention over the past decade, so we have worked to find new ways to engage youth to educate and build awareness about the dangers of tobacco and secondhand smoke exposure.

We provide graphic design, conference planning, copy/script writing, event marketing, video editing, and social media management services that help The Partnership spread its messages to thousands of youth, educators and advocates. One of the most successful elements has been the FREEstyle campaign for the middle and high school tobacco prevention brand, Generation FREE. The FREEstyle campaign takes education efforts directly to students in the form of experiential zones staffed by trained brand ambassadors that interact with youth at in-school and sporting events. In a similar fashion, We help develop and execute youth advocacy conferences for middle and high school that focus on building skills that help youth facilitate change in their communities and schools.

Client
The Partnership for a Healthy Mississippi
Categories
Design, Digital, Experiential, Production, Public Relations, Strategy