In 2024, Missouri ranked 39 out of 50 states in terms of health outcomes. Missouri Public Health Institute is seeking to transform Missouri’s public health system and create the conditions that lead to improved health outcomes for all Missourians.
Over the years, we have had the privilege of supporting the efforts of numerous public health institutes through our work with the National Network of Public Health Institutes. We were honored to work with the team from the Missouri Center for Public Health Excellence (MOCPHE) to create a new brand and website for the launch of the Missouri Public Health Institute.
Services Provided
Branding
Graphic Design
Website Design and Development
Insight.
Missouri is broadly divided into four main geographic regions. It was important to the Missouri Public Health Institute team that the branding represented their mission to serve the diverse needs of each of these regions and improve the health of all Missourians.
We created a vibrant logo icon that embodied this vision by featuring four central diamonds—one for each region of Missouri—surrounded by bold arrows that symbolize the growth, progress, and bright future of public health in Missouri. From the brand font “Mulish” that hints back to Missouri’s state animal to a custom geometric treatment of the state silhouette, the branding is intentionally steeped in Missouri identity.
Innovation.
To establish a new brand that feels approachable, innovative, trustworthy, and energetic, we began by identifying key design elements that could seamlessly extend across various collateral. Recognizing the need for the website to integrate with SharePoint and provide accessible pathways to information and resources, we researched and tested a range of WordPress plugins to meet these requirements.
We successfully created a cohesive, informative, and connected brand experience by incorporating custom iconography and tailored fields to interconnect different pages.